Finally... A 360 Degree Action Cam Helmet That's Built in!
BELL AND 360FLY UNVEIL ACTION SPORTS HELMET INDUSTRY’S FIRST LINE OF 360 DEGREE VIDEO INTEGRATED “SMART” HELMETS

The innovative product line encompasses several of BRG Sports’ core sport categories and brands, comprising the following products:
• Bell Star with 360fly – Driven by the essential needs of the modern racer, and completely new for 2016, the Bell Star is the most advanced full-face street motorcycle helmet on the market today
• Bell Moto 9 Flex with 360fly – Bell’s most comprehensive off road motorcycle helmet, featuring its proprietary “progressive layering” energy-management system
• Bell Super 2R with 360fly – Bell’s most versatile and award-winning all-mountain helmet, with an innovative detachable chin bar feature for maximum performance and adaptability
• Giro Edit with 360fly – Giro’s lightest full-featured snow helmet

“From day one, our focus has extended beyond the baseline benefits of immersive 360-degree VR content, and into the expansive universe of intuitive “smart” technologies that our single lens technology enables,” said Peter Adderton, 360fly CEO. “These helmets are merely the first of many unique applications for these technologies enabled by our proprietary 360fly 4K platform.”



BRG Sports helmet line including:
• AutoPilot action tracking – Allows users to track and follow the main subjects in their videos, making it easy to create dynamic edits with the rider at the center of it all.
• Collision Avoidance Alert – Senses and automatically notifies the rider of potential oncoming dangers that are outside the rider’s natural field of vision

These features will undergo a rigorous series of trials and tests over the coming months in preparation for the helmets’ debut at retail later in the year. Another new feature planned for the camera-integrated helmet line is “Highlight Reel” – an auto-editing function that compiles a 1-2-minute highlight reel based on the specific sections of video that feature the most action
The majority of VR devices on the market today are purely focused on consumption of VR content and not creation. From day one, 360fly’s mission has been to put the power to create immersive personal VR content into the hands of consumers. There simply is no other comparable option for creating and consuming 360-degree immersive video and personal VR content on the market today.
About BRG SPORTS
BRG Sports is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Bell, Riddell, Giro, Blackburn, Raskullz and Krash!. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Scotts Valley, California, the company has facilities worldwide. More information is available at: www.brgsports.com.

About 360fly: 360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.
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